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PJF Mid- and Long-Term Plan

1. Core Philosophy and Purpose

The Japan Pickleball Federation (PJF) aims to:

  • Create an international sports culture through pickleball,

  • Promote human connection and build an inclusive society,

  • Cultivate communities with high levels of happiness,

  • Foster friendship among members,

  • Contribute to the physical and mental well-being of the public and enhance physical fitness.
     

2. Vision for 2035

  • Pickleball will be widely recognized and enjoyed across all generations and regions throughout Japan.

  • Japan will become an official member of the international federation, with its national teams actively participating in Asian and world tournaments.

  • PJF will become a central hub of a sports community that values diversity and inclusion.
     

3. Mid-Term Plan (2025–2027)
 

(1) Promotion and Membership Expansion

  • Significantly increase both individual and club memberships by enhancing membership programs with discounts and special offers

  • Host regular trial sessions and events in major and regional cities nationwide

  • Promote awareness through collaborations with schools, local governments, and companies
     

(2) Development of Competitive Environment

  • Expand pickleball courts across the country in cooperation with municipalities and private facilities

  • Develop a systematic referee and coach training program, and launch certification systems

  • Establish and expand major tournaments, including:

    • National Championships in Ariake

    • Japan Open in regional cities

    • Japan League centered around club teams

    • Asian Games and other official championships
       

(3) Internationalization and Competitive Excellence

  • Become an official member of the International Federation of Pickleball (IFP), and actively dispatch athletes to global tournaments

  • Conduct training camps and overseas tours for the national team

  • Promote exchange and joint events with other Asian countries
     

(4) Public Relations and Brand Strengthening

  • Increase information dissemination through social media and websites

  • Enhance public awareness via media exposure and expanded partnerships

  • Ensure thorough management of intellectual property and trademarks related to pickleball
     

4. Long-Term Plan (2028–2035)


(1) Dramatic Growth in Participant Numbers

  • Reach a core player population of 400,000 by 2030, and 1 million by 2035

  • Establish clubs in all 47 prefectures and ensure the sustainability of regional tournaments


(2) Competitive Level and Global Standing

  • Win podium placements in global tournaments

  • Establish Japan as a leading country in the Asian pickleball community
     

(3) Social Contribution and Diversity Promotion

  • Enhance programs for persons with disabilities, seniors, and children

  • Use pickleball as a tool for regional revitalization and public health promotion
     

(4) Strengthening of Organizational Foundation

  • Stabilize financial foundation through diversification of sponsors, grants, and independent revenue sources

  • Reinforce governance and ensure transparency

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